When it comes to customer reviews in 21st century advertising, businesses have
a lot of choices as far as the mediums they can use to put the important marketing
strategy to work. We are taking a look at the types of reviews one can use today,
and some of the details involved with those types. Below, we take a look at
customer reviews using Internet video.
Up until just a couple of years ago, visual customer reviews were limited to
just one marketing medium, and that was television. Therefore, a company selling
bathroom faucets for example had to rely
solely on the television medium. The greater capacity of the Internet, including
the faster download times for most users, has now allowed video marketing strategies
to be used online. This means that businesses wishing to use a visual medium
to put forward their customer review marketing don't need to worry about the
huge costs involved with television marketing. If you're marketing something
relatively specific like a law practice (see more here); this might open up some marketing doors that were otherwise not
accessible to your company.
That's not to say, however, that Internet video types of customer review
are entirely cost free. While viral marketing strategies cost no more than production,
posting a video review to a website (including your own) may end up costing
you money (although keep in mind the costs will be nowhere near what they would
be if you were to advertise on television). Also, a business owner must be practical.
If you're selling a sanding tool, a video may not be the most effective way of
reaching your target audience.
A good customer review using Internet video will be determined by the way you
are posting that video. A real estate agent would best meet the buyers needs by showing a virtual tour of the
home on the Internet video. Unlike television advertising, there is nothing
to guarantee that most people visiting a site will see your video review. Even
on your own site, you have to design the video so that it holds the interest
of a potential client. That doesn't mean it has to be entertaining, necessarily,
but it does need to cover the basics of your business and do so as briefly as
possible. Internet users are capricious with their time and you need to be mindful
of that when putting an Internet video customer review together.
On the other hand, viral marketing tends to be all about entertainment. Don't
despair; from words on walls home appliques to baseball cards, you can make
any product entertaining through a little bit of creativity. The idea behind
viral video marketing is that people will pass the video along to others, creating
maximum exposure for your business.
Follow this link to more on "How To Make Internet TV".